Serena Williams is no stranger to breaking boundaries, whether it’s on the tennis court or in the business world. The 23-time Grand Slam singles champion recently showed off her playful side, sharing a light-hearted video on Instagram that has quickly become a fan favorite. In the video, Serena is seen wearing a bathrobe over a green-and-white striped shirt, dancing joyfully in her kitchen while indulging in a bowl of Maruchan noodles, a brand she’s been passionate about since childhood.
Serena’s Kitchen Dance Party: A Nod to Maruchan
On Tuesday, March 4, Serena posted a fun and quirky video with the caption: “I’ve been enjoying these noodles for as long as I can remember! I’ve loved these since I was a kid, and I still can’t get enough of them. This is my happy dance! @maruchan_inc IYKYK #maruchanpartner.” In the video, she showcases her “happy dance,” a series of spontaneous, joyful dance moves, all while enjoying the instant ramen that has been a staple in her life for years.
This paid partnership with Maruchan highlights the tennis legend’s ongoing relationship with the popular noodle brand. Maruchan, known for its instant noodles and stir-fried Yakisoba dishes, was founded in 1953 in Japan and has been a mainstay in the U.S. market since 1972. For Williams, it’s more than just a brand she endorses—it’s a nostalgic piece of her childhood.
A Growing Business Portfolio
Serena’s collaboration with Maruchan is just the latest chapter in her growing business empire. Over the past few years, the tennis icon has transitioned from sports superstardom to becoming a powerful force in the business world. This collaboration highlights how Serena is leveraging her influence not only in sports but also in the consumer market.
Serena Joins WNBA Ownership Group
Adding to her list of ventures, Serena Williams recently made headlines with her involvement in the sports world off the court. She became a co-owner of the WNBA’s Toronto Tempo, an expansion franchise set to debut in 2026. The Toronto Tempo will make history as the first-ever Canadian team in the league, and Serena’s involvement is a huge testament to her belief in the growing power of women’s sports.
In an announcement, Williams expressed her excitement about her new role: “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo. This moment is not just about basketball; it is about showcasing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity.”
Serena’s partnership with Larry Tanenbaum, chairman of Kilmer Sports Ventures, shows her dedication to elevating women’s sports globally. The expansion of the WNBA to 15 teams by 2026, with Portland Thorns also joining the league, marks a significant milestone in the growth of women’s professional basketball. Serena’s venture into sports ownership only adds to her already impressive resume.
A Businesswoman in the Making
Serena Williams’ foray into business began with her co-ownership of the NWSL team Angel City FC. Alongside her husband, Alexis Ohanian, and other prominent investors, she’s been part of the team since its inception. Angel City FC, based in Los Angeles, has been a trailblazer in women’s soccer, and the success of the franchise reflects the growing attention on women’s sports in the U.S.
Not stopping there, Williams has also invested in Los Angeles Golf Club, a new franchise competing in the Tiger Woods and Rory McIlroy-led TGL league. Her involvement in these ventures demonstrates her commitment to promoting gender equality and investment in women’s sports, areas she’s consistently advocated for throughout her career.
The Future of Serena Williams
As she continues to branch out into various business ventures, Serena Williams remains a role model for women everywhere, proving that success isn’t just confined to the tennis court. With her joyful dance for Maruchan noodles and her continued investments in women’s sports, Williams is not only breaking records but also helping to shape the future of sports ownership, marketing, and beyond.
Serena’s efforts in diversifying her career remind us that being an athlete isn’t just about breaking physical limits but also about breaking barriers in entrepreneurship and advocacy. Her happy dance may have started as a fun way to promote noodles, but it symbolizes something far larger: the joy, passion, and commitment she brings to everything she does.
By blending her playful side with her growing portfolio of ventures, Serena Williams continues to make her mark as one of the most influential figures in sports and business. Whether she’s performing a kitchen dance or securing ownership in sports franchises, Williams is a testament to the power of versatility and passion.
I am a writer with a passion for technology and gaming. I write about a variety of subjects, including Esports, Games, Shows, and Sports. I create engaging and informative content for Hiptoro.