In an industry where celebrity endorsements are as coveted as a vintage bottle of wine, Conor McGregor has once again proven that he’s not just a formidable force inside the octagon but also a heavyweight in the business arena. The recent buzz around his whiskey brand, Proper No. Twelve, has stirred more than just cocktails—it’s shaken the celebrity spirit rankings, putting the spotlight squarely on Conor McGregor’s entrepreneurial prowess.
The Ranking That’s Stirring the Spirits World
The world of celebrity-branded spirits has seen an influx of stars trying to make their mark, from Dwayne ‘The Rock’ Johnson’s smooth Teremana Tequila to Kendall Jenner’s chic 818 Tequila. Yet, in a recent revelation by the media outlet Boardroom, it was Conor McGregor‘s Proper No. Twelve that emerged as the people’s choice, amassing over 416,000 searches and clinching the third spot in a list ranked by search volume.
This recognition places Proper No. Twelve above many A-list celebrities’ ventures, including Dwayne Johnson, Kendall Jenner, and even basketball legend Michael Jordan with his Cincoro Tequila. The list isn’t short of star power, featuring names like George Clooney, whose Casamigos takes the top spot, and Jay-Z’s luxurious Armand de Brignac Champagne in second place.
Authenticity as the Key Ingredient
Upon this notable achievement, Conor McGregor took to Instagram to share the list, underscoring the essence of his brand with a simple yet profound statement: “Irish man, Irish Whiskey. Authenticity.” This sentiment resonates with fans and whiskey aficionados alike, suggesting that the essence of Proper No. Twelve lies in its genuine Irish roots and Conor McGregor’s personal touch.
Since its inception in 2018, Proper No. Twelve has become more than just a whiskey brand. It’s a symbol of Conor McGregor’s multifaceted career, which spans beyond his notable achievements in MMA. The Irish superstar has ventured into acting, becoming the highest-paid debuting actor, and has made his mark in boxing as the highest-paid debuting boxer. These ventures, along with his successful UFC career, highlight Conor McGregor’s knack for breaking records and setting new benchmarks.
Conor McGregor’s Proper No. Twelve is More Than Just a Whiskey Brand
Proper No. Twelve’s success is a testament to Conor McGregor’s strategic vision and entrepreneurial spirit. Beyond the bottle, Conor McGregor has expanded his portfolio to include a stout brand and a pub in Dublin, further solidifying his connection to his Irish heritage and his role as a businessman.
This latest ranking not only boosts Proper No. Twelve’s profile but also enhances McGregor’s reputation as a savvy entrepreneur who knows how to captivate and engage his audience, both inside the octagon and in the business world. It’s a reminder that authenticity, much like in the spirits that bear his name, is a key ingredient in McGregor’s formula for success.
The 1.75 Big Boss and the Proper Apple Fantastic 🍏 @ProperWhiskey https://t.co/RctZp3t8lF
— Conor McGregor (@TheNotoriousMMA) June 3, 2023
As the landscape of celebrity-backed spirits continues to evolve, Conor McGregor’s Proper No. Twelve stands as a beacon of authenticity and entrepreneurial acumen. It’s a blend that’s as unique as the man behind the brand, offering a taste of success distilled through the lens of one of MMA’s biggest stars.
